Public Hearing
Podcast Rebranding Project
2021
For Action! by Design (2020)
Services Provided:
- Creative Concepting
- Content Development
- Restructuring show for Radio
While working at Action! by Design as a creative producer for their podcast, it became apparent that their previous show had no longer aligned with the firm's business direction. As Action! wanted to pivot their strategy away from a broader clientele towards community oriented design projects in central Massachusetts, the podcast that was originally produced felt out of focus. The original podcast was called "Experience This" which focused on the practice of Design in general and leaned towards futurist topics like VR, block chain, and a wide array of concepts that, while interesting and well produced, took away from the brand's overall voice. On top of this, the company had been asked to adapt the podcast into a format fit for radio as the local NPR affiliate WICN was looking at adding another show.
I pitched a show called "Public Hearing" a show about community centered design which invited experts around central Mass to discuss building a world that puts people first. I felt the concept fit both the brand's direction much better and also fit better into the local radio format for WICN. The pitch was accepted by the firm and I was tasked with developing the first few episodes, their outlines, guests, and rundowns that fit within the time-frames between commercial breaks.
You can listen to the podcast here.